Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
No, Budweiser is not putting its Clydesdales out to pasture.
Reacting to a flurry of news stories repeating The Wall Street Journal’s claim earlier this weekissued a statement
On both Facebook and Twitter, the company wrote, “Don’t believe everything that trends. The Budweiser #Clydesdales aren’t going anywhere.”
The company added that the horses will be part of its 2015 Super Bowl ads and upcoming responsible-drinking campaigns, including one with ride-sharing app Lyft. Promoted on Twitter under the headline "Budweiser Gives Epic Lyfts Home," the campaign features a 30-second video in which partygoers get a horse-drawn escort home.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in