Millennials Want Mobile Video Ads to Be Short and on Every Device

Fast-changing viewing habits spell big shifts for marketers

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Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny clip shared by a friend or even tune in for a live NFL game.

Andrew Snyder 

Mobile video viewing has seen double-digit growth this year, up 55 percent on smartphones and 48 percent on tablets. Even with some sticking points including smaller screen sizes, limited battery life, and the cost of data, millennials are once again leading the pack when it comes to mobile video.

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