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LOS ANGELES The number of agencies competing for the estimated $10-15 million Mike’s Hard Lemonade account has been narrowed, according to sources.
The shortlist includes the incumbent, New York-based independent The Ad Store, as well as Doner in Newport Beach, Calif., and Interpublic Group’s Sedgwick Rd., Seattle, sources said. At least one other undisclosed shop may also be involved. (Approximately 8-12 agencies had previously been in contention.)
Sources said the agencies are scheduled to present creative concepts in mid-March in Vancouver, B.C.,
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