Last year was pegged as the 'Year of the Woman' in politics, but for the Midwest advertising region, 1992 will be remembered as the year small and mid-sized agencies triumphed in " /> MIDWEST'S HOTTEST <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>Last year was pegged as the 'Year of the Woman' in politics, but for the Midwest advertising region, 1992 will be remembered as the year small and mid-sized agencies triumphed in
Last year was pegged as the 'Year of the Woman' in politics, but for the Midwest advertising region, 1992 will be remembered as the year small and mid-sized agencies triumphed in " />
Last year was pegged as the 'Year of the Woman' in politics, but for the Midwest advertising region, 1992 will be remembered as the year small and mid-sized agencies triumphed in " />

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MIDWEST'S HOTTEST By Beth Heitzma

Last year was pegged as the 'Year of the Woman' in politics, but for the Midwest advertising region, 1992 will be remembered as the year small and mid-sized agencies triumphed in

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Twelve of the hottest 15 Midwest agencies posted billings between $50 million and $160 million and all realized a double-digit increase compared to 1991.
Conspicuously absent from the list were creative powerhouses and big billing shops. Instead, shops with retail accounts saw the biggest gains in 1992.
Yaffe & Co. (Fretters), Hal Riney & Partners (Subway) and Bernstein-Rein (Wal-Mart, Blockbuster Video) steadily grew with retail accounts leading the charge.
While larger agencies were busy spending to win or hang on to high-profile image accounts, smaller shops quietly weathered the tough economy.

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