Midwest Shops, Others Decline Hardee's Invite to Pitch

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ROCKY MOUNT, N.C. – The long list of primarily Midwest agencies invited to pitch Hardee’s Food Systems quickly whittled itself down last week as several shops turned down the chance – some over a misconception, said Hardee’s.
Hardee’s broke with longtime agency Ogilvy & Mather/New York, partially over the client’s desire to split media and creative assignments.

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