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BOSTON Middlesex Savings Bank chose Boathouse for its ad account following a review of local agencies.
The shop in Needham, Mass., outpaced Connelly Partners here and Kelliher Samets Volk in Burlington, Vt., in the competition’s final round. Pile and Co., the consultancy in Boston, oversaw the process.
The bank, which has 20 branches between Boston and Worcester, Mass., had recently worked with O’Neil Griffin Bodi in Manchester, N.H.
Ad spending was not disclosed. In recent years, ad budgets for the Natick, Mass.-based
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