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SAN FRANCISCO — Microsoft this week kicks off its first campaign of 2002, an ambitious global effort in which the software giant continues to reach out to business professionals.
The latest installment of the “Agility” campaign from McCann-Erickson, San Francisco, features four TV spots, along with print and online work. Global spending is estimated at $200 million.
The ads promise “ultimate connections” for business. Michael McLaren, agency evp, director of client services, said the shop kept the message simple so it could run in 10 countries.
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