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Microsoft this week launched a TV, Web and radio campaign for Zune, via Crispin, Porter + Bogusky, that touts the company’s ability to turn PCs into “music discovery” machines.
In a commercial introducing its new Zune 3.0 digital music site, www.zune.net, rapper Common talks about his musical influences such as Africa Bambaataa, who appears along with the star entertainer in a collage of video windows on a computer screen that also includes a fan talking to the rapper about his recent “Universal Mind Control” release.
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