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The Deutsch unit of Interpublic Group’s Lowe in New York has won Microsoft’s review of global creative duties on its business-to-business account, the tech giant has confirmed.
Sources identified the other finalists as Saatchi & Saatchi in New York, which partnered with sister shop Fallon in Minneapolis, and the incumbent, WPP Group’s JWT in New York. Microsoft represents the first time that Deutsch and Lowe partnered on a pitch since the shops merged last fall.
Sources estimate account revenue at $10 million.
The win is big for Deutsch because, “Microsoft represents one of the most powerful global brands fueling business innovation around the world,” said Linda Sawyer, the agency’s N.A.
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