Not long after breaking an international ad campaign for its MSN Explorer browser, Microsoft this week kicks off its largest campaign to date: a $200 million push for all of its software products.
The “Agility” campaign, targeted at IT professionals and businesses, will use almost half the software giant’s annual ad budget. The ads, from McCann-Erickson/A&L in San Fran cisco, will appear on all major TV networks.
The umbrella campaign touts Microsoft’s software products, such as the Windows 2000 operating system, without specifically referring to them.
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