MHMS, TLM Partner on Ethnic Healthcare

ATLANTA Minority Healthcare Marketing Services and Torre Lazur-McCann have teamed up to implement initiatives to reduce minority health disparities.

MHMS, a minority healthcare marketing and communications company in Washington, D.C., has developed a comprehensive database that isolates healthcare challenges in minority communities. Torre Lazur-McCann, also of Washington, was tapped to help in the delivery of research and resources to healthcare providers and minority consumers.

“Everyone talks about health disparities,” said Gary Puckrein, president of MHMS. “Until now, no one has created a delivery system that can identify minority communities and provide targeted health information and culturally competent services.”

Puckrein added that MHMS and TLM are developing tools to reach minority healthcare consumers and their healthcare providers. The partners will use the MHMS database to create and execute customized programs for business and government leaders.

Beverly Breitenbach, chief executive officer of TLM, said that the first project would involve contacting pharmaceutical companies, government officials and community leaders for participation and sponsorship. She added that, while it is too early to identify those involved, plans are in place to launch an initial program next month.

The goal of this branded program, sources said, is to eliminate the disproportionate burden of premature death and preventable illness in minority populations (African Americans, Hispanics, American Indians, Alaskan Natives, Asian Americans, Native Hawaiians and Pacific Islanders) through prevention, early detection and control of disease complications.

“We are confident our efforts will help to move the needle in reducing the problems of minority health disparities,” said Breitenbach.