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CHICAGO The University of Maryland University College has tapped MGH to handle its nearly $20 million advertising and marketing contract after a review, the agency confirmed.
The Baltimore independent will look to increase the university’s local, national and international visibility. The assignment includes media planning and buying, creative design, direct response, public relations and interactive marketing. MGH’s contract will run for five years.
“It’s an honor to work with such an outstanding and innovative educational institution,” said Andy Malis, president of MGH, in a statement.
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