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Seeking to boost its image in the increasingly crowded mutual funds marketplace, MFS Investment Management has tapped Allen & Gerritsen for the creative portion of its $5-8 million advertising account.
The agency prevailed in a review overseen by Anne-Marie Doherty, an independent consultant in Natick, Mass. Tierney Communications of Philadelphia, Partners & Simons in Boston and Donovan Group, Northborough, Mass., also participated in the contest, according to Betsy Lee, vice president of advertising at MFS.
“We were very impressed with their strategic thinking,” Lee said.
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