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CHICAGOMarcia Metzcus, DDB’s director of brand planning here, will retire immediately, according to the shop. Agency veteran Marty Horn will replace her.
Metzcus, 56, a 28-year-veteran of the shop, has led strategic planning and research on the agency’s McDonald’s account for the past 13 years. She has been director of brand planning at the shop since 2001.
“Marcia’s remarkable skills, sharp insights, amazing intuition, clear vision, genuine caring and thoughtful candor endeared her to both colleagues and clients who quickly came to depend on her wisdom and advice,” said DDB’s chief strategic officer Jim Crimmins, in a statement.
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