Merkley Captures Yankee Fever for 'N.Y. Post'

NEW YORK A father is so engrossed in a New York Yankees newspaper insert that he shows little reaction when his son says he’s taking the car and his daughter says she’s quitting college. And when his wife says, “I’m leaving you . . . for my personal trainer,” his only reply is, “We need cheese.”

So goes a new TV spot from Merkley Newman Harty & Partners for the New York Post, which promotes a 10-part glossy insert called “The Yankees Century” that hit newsstands this week.