Mercedes Parks on Super Bowl Sidelines

Citing the high price tag and few major-model pushes, the high-end automaker is sitting out the big game after its debut last year

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Mercedes-Benz won’t be among the auto nameplates returning to the Super Bowl next year. Don’t call the automaker a dissatisfied customer, however. Far from it. The auto brand still benefits from its push around February’s telecast, which averaged about 111 million viewers.

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