Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mercedes-Benz won’t be among the auto nameplates returning to the Super Bowl next year. Don’t call the automaker a dissatisfied customer, however. Far from it. The auto brand still benefits from its push around February’s telecast, which averaged about 111 million viewers.
In its debut on the big game, Mercedes broke a 60-second ad from Merkley + Partners that celebrated the company’s 125th anniversary and the start of a busy product year. (It had five major relaunches.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in