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eMarketer estimates there are 95.9 million males online in 2009, or 48.2 percent of the Internet population, compared with 103.2 million females.
Although the U.S. Internet population will continue to grow, by 2013 males will make up just 47.9 percent of the online population, and at 105.9 million users will still be the minority.
The figures are important because gender, even more than race or ethnicity, is a distinguishing factor of how consumers use the Internet, informing online behavior and attitudes.
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