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Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today.
Gone are somber testimonials from patients, replaced by words and bright colors that aim to address the fears surrounding cancer while highlighting advancements in care and research. The tagline for the effort, which includes TV, print, online, outdoor and radio ads, is “More science. Less fear.”
Words and phrases in a 60-second TV ad dissolve and move across the screen via animation from Elastic.
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