Melton Picks Up Danvers Savings Bank

BOSTON Danvers Savings Bank has tapped the Melton Agency for its advertising account.

Melton this month will launch a TV and radio campaign for the client, targeting small and midsize companies with the theme, “We get to know your business,” said agency representative Jesse Strawbridge. Ads will focus on the bank’s commercial lending services.

“The win is important for us because it further strengthens our experience in financial services,” Strawbridge said.

The Danvers, Mass., bank awarded the account following a review of local shops. Billings were not disclosed. The client has nearly $1 billion in total assets and 12 branches.

Melton, an independent shop in Foxboro, Mass., also counts Alvin Hollins, Boston IVF, Jordan Hospital and Standard Electric as clients.