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Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed.
The contenders are Havas Worldwide, Publicis Kaplan Thaler and Gotham. Each is pitching out of its New York office.
Annual media spending behind the brand is estimated at $75 million.
The finalists emerged from a broader list of about a half-dozen shops that met with Sleepy’s executives, including chief marketing officer Jeff Lobb.
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