MedPointe: Drug Not Driving Force for Ad

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NEW YORK Drug maker MedPointe is courting controversy with a new TV spot for its allergy stopper Astelin that shows a user behind the wheel even though the drug’s side effects can make users drowsy.

The ad, which broke this month, shows a woman in her car, stuck in traffic. Her car is then surrounded by a barbershop quartet, which advises her to try Astelin for her allergy symptoms.

The drug’s official prescribing information sheet for doctors contains a warning that caution should be exercised “when driving a car or operating potentially dangerous machinery.”



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