Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Hansen’s Natural Corp. has just released a new line of drinks called Medicine Man, but Hansen is finding that some Native American already feel the line is bad medicine. Mark Hall, senior vice president for the Corona, Calif. company, says Hansen’s has met with tribal leaders and asked them to provide artwork and to allow the beverage company to use its official seals on the bottle.
However, of the 10 original tribes Hansen’s contacted, six dropped out, many because they reportedly didn’t like the name Medicine Man.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in