MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands

Attendees represent 'the most qualified focus group on the planet'

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Specs
Who Neil Carty
Current gig vp of innovation strategy, MediaLink
Previous gig partner, director of innovation, emerging technology, Mindshare
Twitter @NeilCarty
Age 37





What are some of the challenges brands face at SXSW as they try to find ways to reach millennials?
CMOs and CEOs are faced with navigating a lot of choice. When we bring brands to SXSW, it's more about understanding the technologies that are unproven and the promises they provide.

What areas are we going to see the most development?
I'm really excited about health tech.

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