Mediaedge:cia Wins United's International Media

CHICAGO United Airlines has awarded international media duties to Mediaedge:cia in New York, while domestic duties will continue be handled by Fallon, a representative for the agency confirmed. The move comes after the Elk Grove Village, Ill., air carrier split with Zenith Optimedia over service issues.

The company, which filed for Chapter 11 bankruptcy protection earlier this month, had been looking to keep the media within Publicis Groupe, most likely at StarLink in Chicago, but opted otherwise.

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