Media Quandary: When To Resume Ads?

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NEW YORK — Media companies are caught in a squeeze play of sorts during this troubled time.

The companies specialize in disseminating information via TV, radio, cable, and/or newspapers and magazines. And now that they are doing that job nonstop, broadcasting news and information about this week’s terrorist attacks with little seeming concern for advertisers, some concern exists that such a decision could result in a short-term economic loss.

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