"Media planning is beginning to come back into

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

“Media planning is beginning to come back into agencies. Media has now become a creative function. Now, what places clients show up [in] delight consumers and engage them beyond traditional stuff. [Media planning] is a very important part of the team, the creative account planning team. It’s not a sort of down-the-assembly-line function—it belongs upstream when ideas are being birthed.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in