THE MEDIA CO. LANDS P&G WORK

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Procter & Gamble awarded broadcast media buying for English-speaking Canada to The Media Co., the agency confirmed last week. Grey Global Group’s MediaCom owns the Toronto shop. Publicis’ Starcom MediaVest, the incumbent, will continue to handle print buying and share planning with The Media Co. P&G spends about $125 million in English-language TV, radio and print, said The Media Co.;

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in