Media All-Stars 2004

It’s been SAID that Stacey Lynn Koerner possesses the skills of a salesman and the temperament of a diplomat. Koerner has applied her broad research expertise to a wide array of critical research issues, with an emphasis on understanding consumer media behavior. She’s been called “a striking duality of a right-brained analytic genius and a left-brained artistic and creative force.”

The right brain–left brain description pops up again and again when discussing Koerner, executive vp, director of global research integration for Initiative Media and this year’s Media All-Star for Research, with those who have worked with her.

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