Media Agency Report: Order Takers No MoreI

If Casey Stengel were still alive and looking at the roster of network salespeople instead of the 1962 Mets, he might ask, “Can anybody here play this game?”

Amid threats of a writer’s strike, a weak economy and poor ratings performances, media buyers heading into this year’s upfront season have been wondering whether network salespeople are ready for prime time.

For most of the past decade, networks have been able to call the shots.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in