MEC Wins Vodafone’s Global Media Account

Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account.

WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million, according to sources. The agency's London office will lead all efforts. 

MEC pitched the account with help from executives in WPP's GroupM media division. GroupM referred calls to Vodafone, which could not immediately be reached.

OMD, a unit of Omnicom Group, defended in the review but was eliminated before the final round, which was between MEC and Carat, a unit of Dentsu.

Vodafone had consolidated the business at OMD in 2009.

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