With MDC's Backing, Mono Moves From Attic To Uptown

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Jim Scott, Michael Hart and Chris Lange started Mono six months ago out of Lange’s attic in Minneapolis with one client, Sesame Workshop. Today, six employees work out of an office in the trendy Uptown neighborhood, and the boutique is flush with a cash infusion from Toronto-based holding company MDC Partners.

For Minneapolis, once known for its hot independent agencies but now home to a more mature ad scene, Mono is bringing back some buzz.

“There’s a lot of agencies that have started up, and a lot of them haven’t made it,” said John Colasanti, president of Interpublic Group’s Carmichael...



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