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“Am I scaring you yet?” Gord McLean, Young & Rubicam North American CEO, had asked while recruiting Gary Goldsmith. He had just finished laying out some of the shop’s problems—client losses, management churn and a lack of cohesion—to his choice for chief creative officer of the New York office.
If Goldsmith was nervous, he wasn’t letting on. The former U.S. CCO at Lowe, who has a calm, measured demeanor, is not easily shaken. He’s also more seasoned than his predecessor, Matt Eastwood.
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