McKinney Names New President

CHICAGO Former Gap executive Jeff Jones is joining Havas’ McKinney as president, the agency confirmed.

Jones succeeds Brad Brinegar in the post, though Brinegar will remain chief executive officer and add the title of chairman.

“I’ve been thinking about recruiting for this job for some time,” Brinegar said. “But I’ve got a really tight team and was conscious that finding the right person was going to be an issue. Jeff is the right person.”

Brinegar cited Jones’ experience on both the client and agency side of the business, as well as an “entrepreneurial spirit” that made him the right selection.

Jones, 38, was most recently vice president of global marketing for The Gap, leading the store redesign that is currently under way in the U.S. He also guided several efforts to move the retailer away from traditional marketing, including a Web-based film that showed the destruction of a Gap store. He also fostered relationships with iTunes, Kodak and Borders Books.

“At the end of the day this was the most compelling opportunity,” Jones said. “It’s an agency that I’ve known since the late 1990s. It’s an agency that I competed with at LB Works. I’ve been a client. It’s a place that I can go in and really help take it to the next level.”

Prior to joining The Gap, Jones was CEO of LB Works, a boutique unit within Publicis Groupe’s Leo Burnett in Chicago that worked with clients such as Lexmark, Gateway, Earthlink and Starbucks.

Brinegar, who was the U.S. CEO of Burnett at the time, recruited him for that job before leaving the shop in 2001.

“He’s a known quantity to me,” Brinegar said. “As McKinney’s former client, he knows the agency. There’s a lot of people here that know and respect him. Everyone on the management team was here when he was a client and they have a lot of respect for him.”

Prior to joining Burnett, Jones helped establish a technology-consulting firm called POV Partners, which was eventually acquired by Whitman-Hart. Jones became a client of McKinney in 2000, when Whitman-Hart and then-McKinney parent USWeb/CKS relaunched as marchFIRST.