Mcgarrybowen Names Kraft Account Chief

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NEW YORK Mcgarrybowen here has tapped BBDO senior account director Julie Levin to manage its Kraft Foods account.

Levin, 35, takes the title of account managing director. The independent shop’s Kraft business comprises Miracle Whip and the client’s namesake mayonnaise, salad dressings and barbecue sauce—brands that collectively spent nearly $45 million in major measured media last year, according to Nielsen Monitor-Plus.

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