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CHICAGO Moroch Partners has added the McDonald’s local marketing group in Rochester, N.Y., the agency confirmed.
The company’s local marketing group, which covers 46 stores in the area, previously worked with Havas’ Arnold in Boston, a relationship that extended 30 years. Moroch, based in Dallas, will handle strategic, creative and media duties for the co-op.
“We are excited about the opportunity to bring our local market expertise to the Rochester area,” said Rob Boswell, Moroch president and COO, in a statement.
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