McDonald’s Returns Oven Selects to DDB

CHICAGO McDonald’s has shifted advertising duties on its Oven Selects toasted sandwiches—currently in test markets—back to DDB from Leo Burnett, according to sources.

Omnicom Group’s DDB Chicago had initially handled the premium-priced sandwiches. But the assignment was shifted to Publicis Groupe’s Burnett, also in Chicago, in August after a shootout with roster agencies [Adweek, Aug. 23]. The shift back was made without a review, according to sources.

Representatives from both agencies referred calls to the client. Client reps were not immediately available.

The Oak Brook, Ill., fast-food company introduced the $5 sandwiches in March in a handful of restaurants and recently expanded the test to include 400 locations in four states. Billings for the assignment were not available.