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McDonald’s will do its first music CD-based Happy Meal promotion starting today in a global partnership with children’s entertainment brand Kidz Bop. As part of the deal, which runs through May 21, McDonald’s will distribute eight differently colored, collectible sampler CDs in Happy Meals.
The deal also includes TV advertising. A 15-second spot, via Leo Burnett, shows a mom and three kids exiting a McDonald’s drive-thru. The kids in the back seat are singing along with the Kidz Bop CD version of the Smashmouth song “All Star,” and all is good until tone-deaf mom chimes in.
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