McDonald's Appeals to Mothers With Web Promotion

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McDonald’s Corp. has revitalized a 9-year-old marketing concept called McMoms with an online newsletter that attempts to draw more mothers into the restaurants with coupons, parenting advice, and health and nutritional information.

Bandy Carroll Hellige Advertising in Louisville, Ky., pitched the idea for McMoms.com in response to McDonald’s global chief marketing officer Larry Light’s February invitation to 10 regional franchise-group agencies to each present promotional concepts targeting mothers.

McMoms.com,

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