McCarthy Adds Radio, TV Chores Of Phoenix Dealers

The McCarthy Cos., an auto specialty shop here, reeled in broadcast duties for seven Phoenix-area car dealerships owned by Automotive Investment Group.
Agency president and chief executive Tim McCarthy said his shop picked up the business without a review after AIG, Phoenix, bought Trophy Nissan in Mesquite, Texas.
“We thought the Trophy account might be in jeopardy, but we ended up getting work for their seven dealerships in Phoenix,” McCarthy said. He added that the account–combined with three recent wins in Louisiana and Missouri–will add more than $4 million in billings.
The McCarthy Cos. will handle broadcast creative and buying duties, working with AutoMedia, AIG’s in-house print agency.
–Steve Krajewski