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As McCann Erickson prepares to expand its 1-year-old youth-marketing unit beyond North America, Tag has hired Neal Davies as managing director in New York.
Davies, formerly CMO at TBWA\Chiat\ Day in New York, succeeds Lori Senecal, who moves up to general manager of Tag worldwide while continuing as director of account management at Interpublic Group’s McCann in New York.
Senecal, 38, said Davies was brought in so that she can focus on taking the Tag concept to global markets.
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