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McCann-Erickson’s Jim Walker got an unexpected call last Monday from none other than American Family Publishers spokesman Ed McMahon.
“When my assistant said it was Ed on the line, I thought she meant our planning director [Ed Cotton],” said the Seattle shop’s managing/creative director. “No,” he was told. “It’s Ed McMahon.”
McMahon was calling to congratulate Walker and the agency on winning American Family Publishers’ estimated $12 million account. McCann bested mostly New York shops, including fellow finalists DeVito/Verdi and Mad Dogs & Englishmen, in a three-month review.
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