McCann/A&L Taps Creative Chief

Sweitzer to ‘Re-Establish’ Microsoft Brand
SAN FRANCISCO–McCann-Erickson/A&L’s newly merged office has appointed Steve Sweitzer to its top creative post.
Sweitzer, who starts this week as executive creative director, had been an interim group creative director at Fallon McElligott, New York, since last fall. Before that, he was co-executive creative director at Publicis & Hal Riney, San Francisco working on
General Motors’ EV1 car account, among others. He also helped Foote, Cone & Belding in its failed defense of the Levi’s account.