Mccann, Weber Share A Win

Bethesda, Md.-based WorldCell has split the $1-3 million advertising and public relations account for its international cellular phone service between McCann-Erickson here and sister agency Weber/Ryan McGinn in Arlington, Va.
“We’ve been hired to raise awareness of international cellular service–some people don’t even know it exists,” said Kathryn Courbe, a representative of Weber/Ryan Mc-Ginn, which will handle the public relations aspect of the business. “Our job is to position WorldCell as a leader in the industry.”
WorldCell operates under the corporate umbrella of International Mobile Communications (IMB).
“We’re excited by the integrated marketing approach presented by McCann-Erickson and Weber/Ryan McGinn,” said Jay Morris, who serves as vice president of sales and marketing for the client.
It was the cellular phone service which initially approached McCann-Erickson, which lists U.S. Airways among its clients.
“They were looking for a brand positioning and we told them we could deliver that for them–including creative that will break through,” said Greg Johnston, creative director for the Washington D.C.-based advertising agency.
McCann performed its capabilities presentation for the account in tandem with Weber/Ryan McGinn.
Both agencies are owned by the Interpublic Group of Cos. (IPG). This is the first but not the last time the two IPG shops will be collaborating. The duo will be seeking additional new business opportunities together on a more frequent basis, according to Courbe.
“We want to offer more clients one-stop shopping,” she said.
Prior to the cellular account being assigned, the business had previously been at Rainmaker, a Reston, Va.-based shop.