DETROIT Delphi Corp. will show how its automotive systems technology works in other industries in a new television campaign breaking this weekend from McCann-Erickson.
The first two spots from the Detroit agency, “Cool” and “Indy,” debut during this Sunday’s Indy Racing League telecast on ABC. “Cool” shows a sports car on an open road on a hot day, but the driver and engine are cool due to Delphi technology. A blast of cool air rockets through the car’s cooling system until it reaches the air chambers, which are depicted as a strange, new computerized world, showing how the technology also keeps computer systems from overheating.
“Indy”
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