McCann Promotes GM's 72-Hour Sale

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DETROIT General Motors Corp. launched television advertising for a three-day promotion with spots from McCann-Erickson here last night.

“The GM 72-Hour Sale”, which begins Tuesday, offers 0 percent financing for 72 months to qualified buyers.

TV ads created by the Interpublic Group agency will run through Thursday—the day the sale ends—on network and cable television.

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