McCann Plays Up Baseball's Postseason

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NEW YORK Major League Baseball, in the midst of a season in which attendance and TV ratings have been consistently strong, will break a national campaign this week to pump up the volume for the playoffs and World Series.

The effort, via McCann Erickson in New York, is an extension of MLB’s “I Live for This” campaign and uses the tagline, “8 Teams, 1 Champion: World Series.”

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