McCann to Merge with Sister Shop Temerlin

The McCann-Erickson name will disappear from the Southwest as the agency merges with new sister company Temerlin McClain, a source said today.

Employees of both agencies in Dallas, as well as McCann offices in Houston, Austin and New Orleans were notified this morning that IPG will consolidate its holdings regionally under the Temerlin name. As reported earlier [Adweek, May 14], the combining of the two agencies had been widely anticipated under the planned buyout of Temerlin parent True North by IPG.

Dennis McClain, Temerlin’s CEO and executive creative director, will retain his title as head of the agency. A new title for Mark Denesuk, currently executive president and general manager of McCann-Erickson Southwest, has not been decided upon, but “he will have a role,” the source said. The transfer of McCann-Erickson’s 75 Dallas employees and accounts into Temerlin’s headquarters in Irving, Texas, will be complete by year’s end, although company executives are targeting October.

The future of other offices is still being determined. Temerlin, which downsized by about 130 employees over the last year, will now have a total of 490 staffers. The combined agency roster will include American Airlines, Subaru, Nortel Networks, Nationwide Insurance, Park Place Entertainment, Texas Instruments, the Texas Department of Tourism, Exxon Mobil, Popeye’s Chicken, M.A.D.D. , i2 and Adams Golf.

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