Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Interpublic Group’s McCann-Erickson has successfully defended its global Vaseline account, sources said.
Unilever owns the Vaseline brands, which include Vaseline Intensive Care skin lotion and Vaseline petroleum jelly. Estimated spending on the account in the U.S. is about $15 million.
Late last year, the client began reaching outside McCann-Erickson, tapping fellow Unilever roster shop Publicis Groupe’s Bartle Bogle Hegarty to get strategic ideas on the account [Adweek, Dec. 9]. The decision came last week, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in