McCann Exec Joins Subway as CMO

BOSTON Former McCann Erickson executive Tony Pace has been named senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund, which creates advertising and marketing programs for the restaurant chain.

Pace is a former evp, group managing director at Interpublic Group’s McCann in New York, which he joined in 1991. While at McCann, Pace worked on brands such as Coca-Cola, Burger King and Capital One. He also helped manage KFC during an earlier tenure at WPP Group’s Young & Rubicam.

At Subway in Milford, Conn., Pace will oversee all integrated marketing and advertising programs to support the chain’s 25,000 sandwich shops. He also will manage the relationship with MMB, a Boston-based independent that took over lead agency status on Subway’s $350 million ad account last year after the client dismissed Omnicom Group’s Goodby, Silverstein & Partners in July.

Pace could immediately be reached.

“We applaud Tony’s arrival and look forward to working with him to continue Subway’s great sales momentum,” said MMB managing director Chad Caufield.

Pace succeeds Chris Carroll, who managed Subway’s marketing for nearly six years before his departure last September.

“Tony brings us a wealth of experience both within the QSR category and beyond, across a wide range of marketing and advertising disciplines,” said Tom Seddon, chief executive officer and executive director of Subway’s ad trust, in a statement.

As the year began, MMB launched a campaign focusing on “Fresh Resolutions,” a diet program sponsored by the sandwich chain and touted in both traditional and nontraditional media by longtime pitchman Jared Fogle [Adweek Online, Dec. 27]. The effort included a hotline dieters could call to help maintain their regimens and a telephone contact program with recorded messages from Fogle.

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