McCann Does 'Right Thing' for Wendy's

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NEW YORK Wendy’s today unveiled a new national ad campaign from Interpublic Group’s McCann Erickson.

The work for the Dublin, Ohio-based fast-food chain, which ranks third behind McDonald’s and Burger King, introduces the tagline “Do what tastes right,” which replaces “It’s better here.”

Ads largely eschew the folksy tone of past campaigns and take a stab at edgy humor.

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