How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK Wendy’s today unveiled a new national ad campaign from Interpublic Group’s McCann Erickson.
The work for the Dublin, Ohio-based fast-food chain, which ranks third behind McDonald’s and Burger King, introduces the tagline “Do what tastes right,” which replaces “It’s better here.”
Ads largely eschew the folksy tone of past campaigns and take a stab at edgy humor.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in